Tuesday, November 21, 2006

Ascend to the Next Higher Level in Customer Support Functions with CRM Customer-Centric Solutions!


Your ability to hit revenue targets hinges on the ability to attract and retain the right kind of customers. To this effect, CRM solutions help to establish a stable committed platform to effectively manage business customers.


A CRM solution if implemented properly enables you to create and maintain a long-term relationship with your customers.


The customer-centric applications help to safely store and manage customer data. Customer profile can be accurately documented. In-depth customer records and transaction history can be maintained. Consolidating customer information into a single secure database makes it easy to understand customer preferences and mange customer issues. You have instant access to an always up-to-date database of customer information, which makes it easy to quickly easily identify customer requirements and provide timely services in a one-to-one personalized manner.


Such a focused approach to customer service creates customer value, improves business-customer intimacy, maximizes customer satisfaction, increases client retention, and makes customers more loyal to your business, all of which drastically increases your business ROI.


However, CRM benefits do not end with just Customer Relationship Management. A good customer support strategy is one that helps you to identify and retain customers while also effectively streamlining business sales and marketing functions….

Friday, October 27, 2006

How can CRM help your business?



CRM service-oriented architecture helps to consolidate business customer data into a single secure database. By implementing CRM in your business you can collect, organize and store customer information in a secure, organized fashion. In-depth customer history can be maintained. You can easily, accurately track the preferences and buying patterns of customers individually. This enables you to provide one-to-one customized services as per unique customer requirements. Such focused customer relationship management helps to increase customer satisfaction, improves customer retention, and, makes customers more valuable to your company.



CRM applications also help to effectively streamline business operations. By automating key business functions – Sales, Marketing and Customer Support, CRM applications help you to manage your business processes more quickly and efficiently. You can also collaborate across departments and persons in a timely manner using CRM software. The solutions are feature-rich, quick and hassle-free, and allow you to focus on specific business function areas to improve productivity and to increase business ROI.

Thursday, September 14, 2006

What is CRM - Customer Relationship Management?


Present day customer-centric business culture lays great emphasis on managing customers. Businesspersons are increasingly realizing that to maximize profits it is important to maximize customer satisfaction. By focusing on maximizing customer loyalty you can improve customer retention and also make them more useful to the company.


Customer Relationship Management (CRM) typically involves the entire business processes to support and manage business customers. By introducing reliable systems and processes, CRM focuses on creating and maintaining lasting customer relationships. A successful CRM strategy encompasses the following:

  • Operational CRM : Automation of key business processes and functions – Sales, Marketing and Customer Service.
  • Analytical CRM : Store customer data and analyze customer behavior in the suitable manner .
  • Collaborative CRM : Interact across departments effectively to ensure timely delivery of customer services.