Monday, April 02, 2007

Efficient Marketing Strategies with CRM


Why do we need CRM while making marketing strategy decisions and choices?


Marketing is not all about advertisements and enticing people to buy your product. Its more about being an managerial concept relating to the attainment of the firm’s goals and objectives. When we talk about marketing in general, we look at the strategies that give the customers the price, promotion and distributive details. CRM is an essential tool for ensuring a big stake in the market.


In order to capitalize our stake in the market, a few tips to remember,

  • What kind of exchange policy we are going to adopt.

  • How efficiently will be managing the customer/client contact information.

  • What method of promotion will be adopted to campaign our product/service in the market.

  • Who is our target audience? Small or big businesses, Self- oriented start-ups, society centered welfare set-ups to name a few.


Understanding how the customers make their decisions are just as important as why do they choose your product. Making one sale is not the end, ensuring that you have long term and life time loyalty is the key to a successful marketing strategy. CRM, will help realize all the above stated goals and objectives. With its centralized database which stores mission critical customer information accessible anywhere anytime on demand, is one of the essential reasons for adapting CRM in your marketing strategy. You can be a small business, big business, b2b or c2b, CRM will ensure segmentation of customers into various categories, providing prompt responses to all the client/ customer queries, providing automatic updates in the database after each and every transaction.


CRM facilitates the integration of marketing, sales and customer service information, determines the required quality of maintaining your leads and how to generate new leads. CRM also helps in determining what the various marketing activities are that would generate the maximum ROI.