Monday, October 15, 2007

Analyzing Changing trends in CRM

Its time to look at the freshest CRM trends again. CRM once started off as the set of tools that would garner the relationship with the customer thereby improving the quality of the business. But now it has gone much beyond that.

Today CRM tools can very well make or break your business. There have been several changes that have come into CRM ever since it originated a few years ago.

One of the latest changing trends is that companies are now looking beyond cost containment and looking to forge stronger relationships with customers.

This is crucial to the success of the business as recently there was a scenario where the customer was lost in the midst of business to business competition.


The Mid Market

Also most CRM companies are now courting the mid market which is made up of the elusive customers who wait until a product has proven itself in the market. Since these customers have relatively small budgets it is not very easy to win them over. As a result of this, we are already witnessing a boost in the number of companies opting for CRM services.