Rise of the CRM Juggernaut

When CRM arrived it was looked upon with contempt. Not many companies were open to the idea of creating an enormous customer database and then utilizing it to enhance customer relationships.

Only the biggest and technically advanced companies were willing to experiment with CRM applications.

But in the last few years, CRM has become a tremendous force which is now propelling business into an altogether new direction. Terms like ROI (Return on Investment) and timely quality deliverables have been redefined.

Today, CRM is heading into an all new zone and more and more companies are now turning to CRM to rise in this extremely competitive environment.

Meeting Objectives

However, a recent report says that only about ¼ of all CRM applications meet their deliverables. This means that simply having a CRM system in place doesn’t really make your position any safer.

The CRM system has to be tailored to suit your company and more importantly you need to work towards understanding how you can use the CRM to improve your business.

The main aim of a CRM application is to create a customer centric work force that will attain greater profits. It is NOT an automated system that will work on its own and create profits for you.

Choose wisely

If you are a new company entering the market looking for a CRM application, then keep a few things in mind.
• Make sure that you choose only a CRM system that meets the needs of your business.
• Apart from this, you need to choose from a hosted or on site CRM. This will bring in your budget into the picture.
• What is the scalability of the CRM application? Does it allow room for growth?

Keeping these factors in mind will help you make a wise decision.